The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood
We are ethnography
Context is the solution
Ethnographic consulting focuses on context. That’s how we craft deep insights and innovative solutions for processes, products and services.
Ethnographers examine people's behaviour, their attitudes, ideas, desires and opinions in the context of their own environment. This can be at home or at work. For example, they analyse how people use products and why, how employees behave in organisational cultures or what cultural knowledge is necessary to be successful in foreign markets.
Consulting | Ethnographic consulting for assessing, further developing and creating new visions, concepts and measures.
Research | Ethnographic research reveals deep insights into the real world. It is important for understanding customer journeys, questions around market access, brand design, sociocultural change, product development or policy.
Workshops | Ethnographic workshops on diversity, global mindset, interculture and anti-racism for a more profound understanding of how a global economy and its work environments really function today.
#Strategy #Organisation #Process #Redesign #Transformation #Innovation #Purpose #Value #PostCovid
#Ethnography #MarketResearch #ThickData #CustomerJourney #Consumer #ProductDesign #UserPerspective #RealWorld
#Diversity #GlobalMindset #Interculture #AntiRacism #SelfAwareness #Complexity #Resilience #Empathy
We turn the world upside down and inside out, making the invisible visible. Thick Data gets up close and intimate with the problem under investigation. This is why it delivers deeper and more sustainable insights into the real world.
Thick Data means better data. It is data that explains how things work from an inside perspective. This is how real ethnography works.
Into the field: from context to solution
Ethnographic research takes a deep dive into the field and goes straight to the heart of the question.
The secret knowledge of frogs
A frog’s (not a bird’s) eye view! Why? A frog looks at the world from the thick of it all.
On long legs to sustainable solutions
Long legs take you to new places. contexters data provides real world insights that take you further.
'The way to do fieldwork is never to come up for air until it is all over.'
- Margaret Mead
we are real!
Expert consultancy meets real research competence. Ethnography defines our strength as researchers and innovative consultants.