Applied Ethnography For Innovative Solutions

consulting

Ethnographic consulting is the rigorous application of ethnographic methods in strategy consulting. Our solutions are based on a contextualised assessment and development of goals, concepts and measures. Because no wo*man is an island and nothing happens in isolation.

Ethnographic consulting focuses on context and on the integration of relevant economic, social and political dynamics. We systematically observe everyday situations, perceptions, ways of thinking and narratives as well as specific behavioural patterns. Ethnography makes the invisible visible, thereby decoding current trends and emerging needs.

#Strategy #Change #Organisation #Process #Redesign #Transformation #Innovation #Purpose #Value #Policy #NewLeadership #NewNormal #Culture #TomorrowsKnowledge

Ethnographic Research

Ethnographic research is open-minded, innovative, flexible and curious about what’s lying beneath the surface. Ethnography opens the door to the real world and gets in touch with people and processes - on-site and/or off-site. That’s how we understand how people use and perceive products or services, for instance... at home, in a restaurant, a shop, the office or on the beach. This makes our data thick, real and more sustainable.

This makes our data thick, real and more sustainable.

#Ethnography #AmongPeople #MarketResearch #ThickData #CustomerJourney #Consumer #ProductDesign #UserPerspective #RealWorld #ChangePerspective #Insights #Usability

workshops

Our world is characterised by diversity and ever-increasing complexity. At times, this can be challenging or confusing. What’s needed are creative and pragmatic strategies for good, respectful interactions.

Our capability workshops offer exactly that: they help to understand diversity and turn chaos into clarity. The tools we provide allow our clients to re-evaluate diversity and different cultures as important economic and social resources.

#Respect #Diversity #GlobalMindset #Interculture #AntiRacism #SelfAwareness #Complexity #Resilience #Empathy #CriticalWhiteness #ChaosToClarity #Gender #LGBTQIA